





Jorge Quirós Fernández
FOR ASTRAZENECA
Value Proposal

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I’m excited about the opportunity to join AstraZenca as Healthcare Innovation&Transforming Care Manager. With a background in Biology, an MBA in Biotech, and a Master’s in Big Data, I bring over 7 years leading digital innovation and scientific communication projects for top biopharma companies.
I’ve built partnerships, led cross-functional teams, and driven adoption of VR, AI, and digital omnichannel solutions to enhance patient outcomes and HCP engagement. I’m passionate about combining medicines with technology to create sustainable healthcare impact, fully aligned with Roche’s mission.
I’d be glad to connect and explore how I can contribute to accelerating Roche’s digital health strategy.
Here’s how I can help.
Hola !
Click to know me



Led 150+ digital projects for global pharma, biotech, and medtech across Europe, Asia, and the US.
Former Shire team member, now part of Takeda — giving me familiarity with the company’s values, structure, and culture, and references from past colleagues.
Delivered 200+ tailored proposals to pharma and healthcare clients, building strong industry insight.
Experience in UX, compliance, storytelling, and customer-centric design for HCP and patient engagement.
Skilled in emerging tech: VR, AR, e-platforms, metaverse among others.
Innovation lead focused on AI-driven automation, workflow efficiency, and digital product dev.
Strong data mindset backed by a Master in Big Data & Business Analytics.
Leading cross-functional teams of up to 20 professionals across tech, medical, marketing, and creative departments.
But first ...Who I am

What I bring as a Senior Digital Project Lead specialized in pharma, health data, and digital strategy:

Bachelor in Biology
MBA - Management in
Biotech Companies
Master in Big Data
&Business Analytics
Academic Background:
View full CV
(Specialization in
Neurobiology)


How I Can Help
AstraZeneca
Scale Customer Success
3+1 pillars. One ambition: make digital matter.
Customer Excellence
Building consistent, personalized journeys for HCPs and patients
Designing adoption and retention strategies through omnichannel experiences that drive clarity, engagement, and long-term value.
Digital & Technology
Delivering scalable, compliant innovation
Supporting product and clinical integration with automation, AI, and intuitive UX to ensure real-world adoption.
Data & Insights
Turning engagement into learning and impact
Building feedback loops, dashboards, and engagement models to improve NPS, retention, and expansion.
Cross-Functional Enablement
Aligning Medical, IT, Marketing, and Patient teams
Acting as a bridge between Sales, Product, and CS teams to align goals, accelerate onboarding, and scale impact.
FOCUS AREA
YOUR FOCUS
HOW I ADD VALUE



Some Key Achievements Aligned with
AstraZeneca
Priorities
Strategic Leadership in
Pharma Innovation
I’ve led 150+ digital health projects for global pharma, biotech and medtech brands, using VR, e-platforms, and omnichannel strategies to enhance HCP and patient engagement.
These projects taught me how to build, lead and scale digital tools that actually work for HCPs, patients and internal teams


Leading 150+ Digital Health Projects in a Global Scientific Agency
Project Management
Omnichannel Strategy
Healthcare UX
Strategic Thinking
Client Communication
Figma
Slides/Veeva
Trello
Skills
Soft Skills
Tools&Tech
*Just gathered most relecants for the position
Cross-Cultural Teamwork
What I learned:


I oversee the technological development of a digital platform called ScienceStory that helps pharma&biotech companies create and share scientific content.
Contributed to the evolution of this “Canva for science” by supporting innovation workflows and collaborating on UX/UI design to ensure intuitive, compliant, and engaging user experiences tailored for healthcare communication.
Innovation Lead – ScienceStory

Digital Product Strategy
Platform Design & Iteration
UX/UI Collaboration
Problem Solving
AWS environment
This project taught me how to design and evolve a digital product from scratch, starting from identifying user needs and mapping pain points across the full journey.
I collaborated closely with developers to solve complex tech challenges, and build a scalable platform that works for real users in pharma and biotech.
What I learned:








Founder – Espabot (AI + Robotics for Autism)
Built and launched a robotics-based digital product to support children with ASD.
Led the full product lifecycle — from idea to execution — applying agile methodologies and human-centered design in a healthcare context.
Product Innovation & Emerging Tech
Product Ownership
Education Tech
Agile Methodologie
Resilience & Iteration
Arduino / Raspberry Pi
Entrepreneurial Thinking
AI assistants
What I learned:
Leading Espabot taught me how to create and scale a healthtech product from zero, turning user research into real-world impact.
I learned to navigate product-market fit, address sensitive needs, and manage technical development with internal and external teams — all while staying focused on empathy, function, innovation and business.



Selected among 1,000+ applicants to co-develop an XR immersive healthcare solution. I led the concept, pitch and technical development, working inside Deutsche Telekom’s innovation incubator with Lenovo XR glasses and Snapdragon chips.
Product Development – Hubraum / Deutsche Telekom
This project taught me how to turn a vision into a validated digital product, balancing technical feasibility, business value, and user need in a high-stakes innovation environment.
I learned to pitch, iterate, and build under pressure, while collaborating with global teams and integrating cutting-edge technologies (XR, Snapdragon, Lenovo).
What I learned:
Startup Pitching
Storytelling
High-Pressure Delivery
Unity 3D / WebXR


AI-Driven Optimization & Big Data Expertise
Lead integration of AI and automation into internal production processes to scale performance.
Hold a Master in Big Data & Business Analytics, and in charge of design the “Generative AI in Healthcare” module for the Microsoft/Founderz Health AI Master.
Data&AI Thinking


This experience helped me understand how to apply AI to real production workflows.
Designing the GenAI module also pushed me to translate complex tech into strategic, accessible learning — a skill I now apply when deploying AI across pharma environments.
What I learned:
Data Storytelling
Workflow Automation
AI Education Design
Generative AI tools
(advanced)
Data visualization tools (basic)
Python (basic scripting)
Advanced Prompting
Make automations

FIRST NFT COLLECTION
customized with real dna data


Scientific Lead in Innovation
Acted as Scientific Lead in a pioneering genetics project, oversawing the scientific direction of a pioneering NFT project integrating human genetics and blockchain technology. Led the validation and application of genetic data within a decentralized platform, ensuring scientific accuracy and ethical alignment throughout the development of DNA-based digital assets.


This project taught me how to bridge scientific rigor with digital innovation, balancing accuracy, ethics and new technologies like blockchain or metaverse
What I learned:
Scientific Review & Validation
Interdisciplinary Communication
AI Education Design
Blockchains notions
Metaverse/NFTs


Strategic, Data&Tech-Driven, Creativity and People-Centered
Bridging Strategy and Execution
• Strategic mindset with hands-on delivery.
• Fluent in the languages of Creativity, Medical, Tech, and Marketing.
• Comfortable translating complexity into clear, compliant, and scalable innovation.
Human Skills that Drive Real Impact
• Confident in public speaking and presenting ideas to diverse teams and stakeholders.
• Skilled in visual storytelling and crafting decks that clarify and persuade.
• Proven cross-functional leader in multidisciplinary teams (tech, medical, creative, business) of up to 20 people.
• Empathetic and collaborative, with a strategic mindset grounded in data.
What Makes Me Different



If this resonates with you and your team, I’d love to have a conversation.
If you're building the future of digital health, I’d love to help make it real, from concept to scale
Let’s Build Together!
Download CV

Jorge Quirós Fernández
jorgequifer@gmail.com
+34649480137
Thank you!

Value_proposal__Jorge Quiros for AstraZeneca
By Jorge Quirós Fernández
Value_proposal__Jorge Quiros for AstraZeneca
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